THE BOTTOM LINE
A retail food company deployed IBM Customer Analytics to modernize its Web infrastructure and gain better insights into customers’ experiences on its Web properties. Nucleus found that the project enabled the company to develop a greater understanding of the how customers interacted with its Web sites, and gain insight into what type of marketing most effectively drives sales. Benefits of the project include improved technology management, increased developer productivity, increased profits, and improved customer experience.
Payback: 3 months
Average annual benefit: $673,941