THE BOTTOM LINE
2016 ROI AWARD WINNER! Supply.com deployed IBM Marketing Cloud (formerly Silverpop) to enhance its digital marketing efforts. Nucleus found that the project allowed Supply.com to rapidly expand its business by identifying new income opportunities such as vendor promotions and new business-to-business customers while increasing sales force productivity by more than 20 percent. The project enabled Supply.com to achieve more than $1 million in revenues from a single campaign.
Payback: 3 weeks
Average annual benefit: $1,375,217