IBM ROI Case Study: Redcats

June 22, 2012 - ROI Case Studies M52

Moving from SAS predictive analytics to IBM SPSS enabled Redcats to execute on its big data investment to drive more effective marketing analyses. Nucleus found adopting SPSS as a common analytical tool drove faster analysis, greater collaboration across departments, and lower technology costs.

ROI: 112%
Payback: 11 months
Average annual benefit: $519,759