IBM Smarter Commerce delivers $12.05 for every dollar spent

Nucleus analyzed the data from 21 IBM Smarter Commerce ROI case studies and found that for every dollar spent, companies realized an average of $12.05 in returns. IBM Smarter Commerce applications, including analytics and e-commerce, help companies buy, market, sell, and provide customer service. Nucleus found companies took advantage of IBM’s investments in integration, usability, and industry-specific functionality to increase top-line revenues and reduce bottom-line costs.