Investing in Analytics returns $9.01 per dollar spent

January 28, 2019 - Research T10

With digital transformation being top-of-mind for many modern businesses, leaders are looking at the way their companies handle and leverage data to guide operations and generate value. Nucleus analyzed 10 analytics software ROI case studies, completed from 2017 up to present day, and found that, on average, for every dollar spent on analytics technology, the customers received $9.01 in benefits on an average project budget of $563,114. The primary outcomes driving these returns were increased productivity from time savings, avoided costs such as additional hires or hardware purchases, and increased profitability such as through the enablement of a new revenue-generating strategy.