Leaders in marketing automation

October 18, 2016 - Research Q192

Nucleus evaluated the functionality and usability of marketing automation software to identify HubSpot, Marketo, Oracle Eloqua, and Salesforce Pardot as market leaders. Nucleus used the same criteria as its Value Matrices to determine which vendors fall into the Leaders Quadrant. Narrowing the list of contenders to four vendors, Nucleus found Eloqua to be the leader in functionality and HubSpot to be the leader in usability.