THE BOTTOM LINE
Marketing Automation drives business success
In 2017 Nucleus reported that marketing automation improved business productivity by 20 percent as the definitive benchmark for marketing automation success (Nucleus Research R95 – Marketing Automation Increases Productivity, May 2017). Although still of great value, productivity is no longer the only factor for a business to consider when selecting a marketing automation solution. Since the last report, the business value of marketing automation has expanded to include increased revenues, faster lead conversions, and a shortened sales cycle.