Marketing automation returns $5.44 for every dollar spent

Nucleus reviewed 16 ROI case studies published between 2016 and 2020 to understand the value marketing automation technology has delivered to customers in that span. We found that for each dollar spent, deploying organizations realized $5.44, on average, in benefits over the first three years post-deployment, with a payback period under six months. Additionally, we identified the most realized benefit areas as increased marketer productivity, increased marketing campaign efficiency, cost savings from automation and simplified infrastructure, and improved prospect engagement.