Marketing Automation Technology Value Matrix 2022

The digital buying experience initially brought on by the pandemic is here to stay, and organizations of all sizes have realized the necessity of a cloud-based marketing automation solution. The death of cookies is upon us, and marketing teams now require a new set of tools to leverage first-party data across the technology stack. As a result, marketing automation vendors have made strides to provide additional customizations within their marketing automation platform to address the increasing need for personalizations in marketing messages without access to third-party data.