Marketing delivers $6.66 for every dollar spent

Nucleus analyzed marketing automation software deployments and found that companies realized an average return of $6.66 for every dollar spent. In examining the aggregate data of Nucleus Research return on investment (ROI) case studies published on cloud-based marketing deployments over the past three years, Nucleus also found that the ROI has increased more than three-fold. Nucleus attributes increasing returns to several factors, including the growth of marketing intelligence, the rise of micro-marketing, and more strategic deployments.