THE BOTTOM LINE
2018 ROI Award Winner
uTest replaced its legacy marketing automation solution with Mautic to drive growth and innovation while cutting costs. Nucleus found that the low cost of Mautic allowed uTest to provide greater user access, increasing employee productivity across the organization. uTest could also deliver more personalized messaging, increasing engagement and improving satisfaction.
Payback: 2.4 months
Average annual benefit: $236,036