THE BOTTOM LINE
KEXP deployed Microsoft Dynamics to support its growing contributor base. With the assistance of Microsoft Gold Partner, Webfortis the company was able to configure the application to address its unique needs. Nucleus found that the system provided improved gift management capabilities that allowed the radio station to more effectively control its overall business processes, which has led to a better support of its patrons.
– Increased segmentation and personalization capabilities for campaign targeting
– Avoided hiring 2 FTEs at 40k each
– Increased insight into donor database
– Improved control over business processes