THE BOTTOM LINE

Microsoft Dynamics CRM ROI case study: Georgia State University

Georgia State University deployed Microsoft Dynamics CRM to deliver an organized and automated, omnichannel client access solution with a knowledgebase library, connecting current and former students, faculty, and staff to the Georgia State University Resource Center. Nucleus found that Georgia State University’s strategy enabled it to retire an inefficient e-mail system and the staff needed to support it. The University also reduced the number of incoming calls and telephony costs, increased staff productivity, and improved reporting.

ROI: 372%
Payback: 4 months
Average annual benefit: $1,310,363