Nucleus Top Ten Predictions for 2023

With another year of uncertainty looming, Nucleus’s top 10 predictions for 2023 look to rising and falling trends, particularly concerning shifting priorities. As end-user organizations further discern what parts of their technology stack actually deliver value, vendors are seeking to stay ahead of customer demand to reduce churn rates and secure their customer base ahead of economic instability. CFOs are going to be taking a closer look at their balance sheets next year, and trying to identify the critical applications through the noise of the “nice-to-have’s.”