Optimizely delivers more than traditional testing

February 23, 2017 - Research R33

Optimizely’s “Experimentation Platform” delivers an alternative to traditional A/B testing solutions. Optimizely equips marketers, product teams, and developers with the tools they need to run experiments on both the technical architecture and the front-end of their digital channels, test as many variations as they like, and look at results any time without skewing data.