Oracle announces the release of Fusion Marketing

October 13, 2021 - Research V162

In September 2021, Oracle announced the launch of a new marketing automation system, Oracle Fusion Marketing. This product is designed to help companies in the business-to-business (B2B) market sell more efficiently by automating the lead generation and qualification process. Oracle seeks to further the value that customer relationship management (CRM) platforms bring to businesses by accelerating campaign creation while using AI to produce personalized messages to generate qualified leads. The automation that Fusion Marketing provides will improve efficiency by eliminating highly repetitive tasks, giving marketing and sales teams the freedom to focus on building relationships with prospects and closing sales.