Oracle opens new worlds for CX

At OpenWorld on October 2, Oracle announced new updates to its Customer Experience (CX) Cloud Suite as well as new updates to its Adaptive Intelligent Apps. New Internet of Things (IoT) and artificial intelligence (AI) capabilities further the advances Oracle has made in bringing large volumes of data together to drive customer targeting and engagement. Packaging the Adaptive Intelligent Apps as apps shows how Oracle is differentiating its approach to embedded analytics by providing prepackaged applications that drive faster time to value.