Overcoming AI objections in CRM

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Nucleus interviewed 20 sales, marketing, and service professionals to identify the most common objections and hesitations of adopting AI features in CRM technology. Users expressed concerns regarding data security, uncertainty about the ROI, fear of job displacement, and a lack of understanding and expertise. However, in an increasingly competitive market, taking advantage of AI will be crucial for businesses to stay ahead, optimize their operations, and meet evolving customer expectations. By helping users overcome these objections, vendors will facilitate the adoption of AI technologies and deliver greater value for their customers.

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