Product and service differentiation with ThoughtSpot

November 26, 2024 - Research Y178

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Customer-facing organizations demand self-service analytics experiences within their products and services. Furthermore, end-users increasingly prioritize natural language capabilities. While valuable, developing and managing these capabilities can introduce additional complexity and costs. Embedded analytics solutions offer an approach to address these challenges, representing the buy-side of this build vs buy debate. To investigate the value delivered, Nucleus interviewed multiple organizations using ThoughtSpot Embedded. Findings included 90 percent reduced development costs, over 20 percent revenue growth, improved customer win-rate, and reduced churn with integrated natural language search.

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