THE BOTTOM LINE
ProsperWorks ROI business case tool
Nucleus found deployments of customer relationship management solutions generate a significant increase in the productivity of an organization’s sales and marketing staff. Solutions that are easy to deploy and easy for the target users to adopt generate returns 50 to 75% sooner than more complex software. More critically, these solutions are more likely to be used over the long term with a higher degree of accurate data populating the database.