RingDNA benefit case study: Appirio

Appirio deployed RingDNA to automate the capture of activity data and marketing campaign data in its Salesforce.com CRM application. Nucleus found RingDNA enabled Appirio to increase data capture for management decision making and coaching, gain a better understanding of individual campaigns’ effectiveness, and drive greater sales productivity.

– Increased CRM data capture by 25 percent
– Eliminated one step from the sales call preparation process
– Gained visibility into what marketing spending actually led to closed business