ROI Guidebook: Qualtrics

February 14, 2024 - Research Y11

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To better understand the benefits and costs associated with an investment in Qualtrics, Nucleus conducted an in-depth ROI assessment of several organizations using the vendor’s customer experience and employee experience capabilities. Customers realized an average ROI of 100 percent, with an average annual benefit of $6.3 million and an average payback period of 1.5 years.

Learn more about Nucleus Research’s ROI case study approach here.

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