Salesforce acquires LevelJump

On October 1, 2021, Salesforce announced its acquisition of LevelJump, a native Salesforce app that focuses on sales enablement and training. The move reflects the increasing demand for customer relationship management (CRM) platforms like Salesforce to provide sales teams with the resources needed to upskill staff and ultimately close more deals. The acquisition enables integration of LevelJump’s outcome-based enablement solutions with the Salesforce Sales Cloud interface. Using LevelJump’s coaching, training, and enablement programs, the sales teams will become more efficient, maximizing the CRM investment for a company, and expanding Salesforce’s footprint in the burgeoning sales enablement market as a key revenue stream in the long term.