Salesforce.com announces plans to acquire Buddy Media

Salesforce.com looks to expand its social CRM offering by announcing plans to buy social media marketing platform provider Buddy Media. This acquisition will strengthen the Salesforce Marketing Cloud offering by combining the social marketing capabilities of
Buddy Media with its social media monitoring platform, Salesforce Radian6, to offer a complete social CRM platform that will enable businesses to publish, manage, evaluate, and engage with their social media marketing.