THE BOTTOM LINE
JetBlue deployed Salesforce Buddy Media to have a more streamlined and flexible way to create and execute on social media marketing campaigns. Nucleus found moving to a standardized platform enabled JetBlue to increase productivity, spend less on routine campaign development and execution fees, focus its agency investment on more strategic activities, and gain better visibility into the relative success of various social media marketing campaigns.
Payback: 8 months
Average annual benefit: $72,916