Salesforce.com ROI Case Study: Kelly Services

June 3, 2013 - Research N69

Kelly Services deployed Salesforce Data.com to support a new telesales and direct marketing initiative targeting specific business segments and titles. Nucleus found the company was able to identify, qualify, and close new leads to drive net new profits of more than $4 million.

ROI: 1347%
Payback: 3 weeks
Average annual benefit: $3,210,391