THE BOTTOM LINE

Salesforce Data.com ROI case study: Tableau Software

Nucleus Research examined Tableau Software’s use of Salesforce Data.com to help the company quickly identify sales leads across regions and to manage its customer data within a single, centralized solution. Benefits included increased bookings through greater lead generation and increased productivity through more accurate sales data and more precise territory distributions.
ROI: 249%
Payback: 6 months
Average annual benefit: $859,868