Salesforce dips its toes into ABM

Salesforce’s new Einstein Account-Based Marketing (ABM) gives business to business (B2B) companies an end-to-end solution for targeting at the account level. This release raises the bar for ABM providers, most of which do not offer both ABM and customer relationship management (CRM) capabilities on one platform. Nucleus predicts end-to-end solutions will deliver even greater benefits than point ABM solutions by reducing integration challenges and improving collaboration between sales and marketing.