THE BOTTOM LINE
Salesforce Einstein ROI case study: Zenconnect
Zenconnect deployed Salesforce Sales Cloud, Service Cloud, Community Cloud, Field Service Lightning, and Einstein to replace a set of proprietary open source-based applications that couldn’t support its growth. Nucleus found that the capabilities of Einstein drove value across sales, service, finance, and operations, enabling the company to increase productivity by automating processes using Einstein’s artificial intelligence (AI) capabilities. Zenconnect also used Einstein to predict key opportunities and risks in the business, such as propensity of deals to close and propensity of customers to delay payments, so the company could prioritize staff efforts and reduce risk.