Salesforce for Advancement & Alumni Relations ROI case study: Gordon College

Gordon College realized a 294 percent ROI with a payback period of just under 4 months after switching to Salesforce from its previous higher education software provider. The college needed a solution that could support new gift-giving initiatives, and upon adoption of Salesforce, the college was able to increase the average yearly number of new donors by 48 percent, and increase overall gift giving by 10 percent.