Salesforce Marketing Cloud ROI case study: Life Time Fitness

Life Time Fitness deployed Salesforce Marketing Cloud to modernize its outgoing e-mail marketing. The goal was to connect with each prospect or member in a 1-to-1 relationship. Nucleus found the project enabled Life Time Fitness to better reach prospects and clients, increasing marketing staff productivity while improving member acquisition and engagement.

ROI: 154%
Payback: 9 months
Average annual benefit: $608,297