THE BOTTOM LINE
Nextiva implemented Salesforce’s business-to-business (B2B) marketing solution, Pardot, to upgrade and optimize the efficiency of its automated marketing campaigns. Nucleus found that the Pardot deployment resulted in increased visibility into prospect behavior for both sales representatives and marketing personnel, a decrease in resources needed to execute effective e-mail marketing campaigns, and improved data integrity across marketing and sales.
– Increased marketing and sales productivity by a range of four to eight percent
– Improved data integrity
– Avoided one additional FTE