THE BOTTOM LINE
Cisco standardized on Salesforce Radian6 to support its social media listening center, which listens to and triages more than 5000 social mentions a day on Facebook, Twitter, and other social channels. Nucleus found moving to one centralized platform enabled Cisco to focus its outside agency fees, avoid other customer and partner interaction costs, increase team productivity, and identify new sales opportunities.
Payback: 5 months
Average annual benefit: $1,596,292