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THE BOTTOM LINE

Salesforce ROI case study: Atlantic Energy

Atlantic Energy, a non-traditional small-to-medium-sized energy supplier, deployed Salesforce Service Cloud and Field Service Lightning to facilitate growth, modernize the customer relationship management (CRM) infrastructure, and improve customer engagement. The project granted increased operational visibility and shortened the average time to complete a field service order by nearly half. Atlantic dramatically improved efficiency as pen-and-paper reporting was moved to Salesforce CRM and grew its business by 50 percent without a commensurate increase in warehouse and field service staff.