THE BOTTOM LINE

Rack Room Shoes and Off Broadway Shoe Warehouse deployed Salesforce Marketing Cloud to expand, customize, and unify their marketing campaigns. The companies leveraged their employees’ existing knowledge of Salesforce to move away from a third-party vendor and build an internal marketing team. Nucleus found that the deployment increased revenue and productivity.
ROI: 777%
Payback: 2 months
Average annual benefit: $11,122,990