THE BOTTOM LINE
Salesforce ROI case study: Specialty Food Producer
A specialty foods wholesaler deployed Demandware (since acquired by Salesforce and renamed Commerce Cloud) to enable future growth, leverage new technologies, and overhaul its e-commerce arm. Moving away from an aging on-premise application allowed the company to modernize its e-commerce presence so it could leverage new and existing technologies and enable growth in a highly competitive market. Notable benefits achieved include increased developer productivity and increased conversion rates from improved mobile, tablet, and desktop usability.