THE BOTTOM LINE

Salesforce ROI case study: VMWare

VMWare Inc. (VMW) deployed Salesforce Pardot, Marketing Cloud, and Sales Cloud to facilitate a new business-to-business (B2B) marketing strategy for its cloud portfolio, and to integrate its marketing data with sales to produce a more unified customer view. The project enabled VMW to increase user productivity, accelerate campaign launch times from months to weeks, and increase profits through improved lead generation and conversion.