THE BOTTOM LINE
2013 ROI AWARD WINNER!
SAP used HANA and SAP Data Services to build a customer data standardization and matching service known as SAM. Nucleus found the project enabled SAP to reduce the need to purchase outside data services, avoid increasing its number of data stewards, and increase the productivity of sales and marketing staff.
Payback: 4 months
Average annual benefit: $3,472,200