THE BOTTOM LINE

SAP ROI case study: SAP Enterprise Data Management Engine

The SAP Data Services Bureau was previously using disparate legacy systems to manage and prepare data to be used throughout the company such as in the customer relationship management (CRM) system. With the new system, agents were able to leverage automation and abandon manual data cleansing. This delivered significant time savings, with the average turnaround time for data projects being reduced by two thirds. Additionally, the project allowed SAP to bring the capabilities to market faster, resulting in a revenue increase by adding net new customers sooner.