SAS ROI case study – Hospitality Provider
This hospitality service provider realized a 281 percent ROI with a payback period of 3.6 months after deploying SAS Customer Intelligence 360 to improve data integration, marketing automation, and SMS channel communication. By adopting SAS, the organization modernized its data utilization enabling revenue growth of over 20 percent, up to three times greater marketing team productivity, and over $6.8 million in savings from avoided customer acquisition costs. Now the organization can leverage its personalized customer behavior data to consolidate outreach within the most effective marketing channel with autonomous triggers to promote scalability without increasing headcount. Going forward, the organization considers SAS a crucial technology for the value it provides to the organization, its customers, and its internal personnel.