Sugar launches third-party marketplace

February 23, 2022 - Research W24

As the CRM space continues the push towards specific use case applications, top vendors have followed suit. Customers demand access to expanded functionality, but developing tailored solutions is an expensive endeavor that is inefficient for both vendors and users. Sugar’s creation of a third-party marketplace, SugarOutfitters, provides an alternative approach that provides users with the tools to help pull additional value out of their Sugar platform. Nucleus expects that by leveraging the capabilities offered by third-party applications, Sugar customers can reduce time and cost associated with implementation and achieve faster time to value.