SugarCRM acquires Node to accelerate AI delivery

August 24, 2020 - Research U116

On August 24, 2020 SugarCRM announced the acquisition of Node, an AI as-a-service platform for predictive insights around best interacting with partners, customers, and investors. This move will accelerate Sugar’s own AI capability development initiatives and further strengthen Sugar’s niche in the CRM market as a leading data-driven, time-aware, predictive CX platform. This allows Sugar to meet a growing customer need within its segment and stand out in a rapidly maturing CRM market – delivering value-add analytics and AI via the platform without extensive setup or data science expertise needed.