THE BOTTOM LINE

SugarCRM acquires Salesfusion

SugarCRM announced the acquisition of Salesfusion, which provides marketing automation capabilities focused primarily on the small and medium-sized (SMB) sector, with capabilities for campaign management, account-based marketing (ABM), lead and account management, Web and social media marketing, search engine optimization (SEO), and landing pages and forms development. The acquisition brings marketing automation into Sugar’s portfolio and will reduce initial cost and time to value for customers while reducing their overall vendor management burden.