The big returns from big data

Nucleus found organizations can earn an incremental ROI of 241 percent by using Big Data capabilities to examine large and complex data sets. One driver of high returns on Big Data was the ability to improve business processes and decisions by increasing the types of data that can be analyzed. Another driver of high returns was the ability to monitor the factors that impact a company, such as customer sentiment, by scouring large external data sources such as social media sites.