The impact of proving value in the sales process

In an increasingly competitive market, proving value has become a critical part of every stage of the sales process. To understand the real results from a quantitative value selling approach, Nucleus examined more than 1800 sales deals and the impact of more than 440 Nucleus ROI case studies used in the sales process. Nucleus found that vendors who used value across the sales funnel could shorten the time to close by one-third, reduce discounting by 18 percent, and decrease the number of deals lost by 15 percent.