The rise of micro-marketing

“Micro-marketing” recognizes the need for two sets of marketing tools to serve the tactical and strategic needs of marketing. Currently, a single marketing solution is meant to serve the needs of marketers from the most simplistic to the most complex of tasks. There is a need for two sets of tools – one with high functionality and complexity, the other user-friendly and task-oriented – to accommodate two types of users. Micro-marketers will take over ground-level tasks and marketers will focus on large-scale strategic initiatives. As a result, the relationship between marketing and sales will improve and their productivity will increase.