THE BOTTOM LINE

The state of Marketing Automation 2019

Marketing automation can be a key factor in business success given its potential for improving productivity through time savings and increased efficiency. In this highly competitive market, vendors continue to invest in consolidations, integrations, and improving data capabilities to achieve increased customer personalization with the goal of zero opt-outs. In 2019 thus far, Nucleus has seen a continuation of trends such as issues with data compliance laws; market consolidations, mostly alongside customer relationship management (CRM) vendors; and substantial investment in Artificial Intelligence (AI).