The top 5 features of AI in marketing

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In conversations with marketers over the last six months, Nucleus identified the top five AI-enabled features driving the most value for end users. These features include predictive analytics, automated content generation, enhanced customer insights, improved campaign optimization, and personalization at scale. Collectively, these capabilities translate to benefits including up to a 12 percent increase in conversion rates, a 40 percent increase in marketer productivity, and a 90 percent increase in lead generation. With marketing budgets currently being reduced across several industries, marketing teams are being forced to do more with less, and must effectively utilize these AI tools to maintain competitiveness.

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