The value of CPM 2.0

December 22, 2017 - Research R168

Nucleus calculated that solutions that meet the definition of CPM 2.0 result in productivity increases of 8-10 percent. CPM 2.0 solutions contain embedded analytics, integrate with core applications, and offer deployment options in the cloud. Nucleus found that CPM 2.0 increases productivity and broader adoption rates, resulting from three main benefits: increased speed, cleaner data, and higher adoption rates.