The value of data quality with Salesforce Data.com

Data quality continues to be one of the greatest challenges for successful CRM efforts. In looking at customers that had deployed Salesforce Data.com, Nucleus found they could take advantage of Salesforce.com’s investment in combining data sources, crowdsourcing, and CRM integration to drive greater data accuracy, completeness, and timeliness. This resulted in increased pipeline growth, increased sales productivity, and reduced administrative overhead.